I am SO thrilled to announce the launch of Etsy 101: Keys to Selling Online! Check it out now! Working on this course was so much fun for me, mostly because I got to go down to Etsy HQ last month to be officially trained as an Etsy Educator for this exciting pilot program. I got to hangout with the other 15 amazing women in the program (who are basically all crafty rockstars!) as well at...
It feels like we are getting more and more comfortable talking about love. We use little hearts, xoxo, and ‘love you’ in our everyday online conversations. Sometimes it is towards someone we have never even met in real life before! So what does this all have to do with your business? People want to experience love in as many ways possible. This included your crafty biz. So give it to ‘em!...
Have you heard about Papergirl before? Well, you should because it is a killer combination of art, community and biking...you know the stuff we love most! Doesn't get much cooler than that. You won't want to miss it, and I have provided you with all the juicy details below. See you there! Whether you remember it from your childhood or have simply seen it in the movies, there is a certain charm...
Do you already have some customers who are totally obsessed with you and your products? Like almost to the point where you are a little concerned about their bank statement after they visit your booth at a craft show?! I like to call these fabulous peeps, Super Fans! These are the best kind of customers to have, and your goal should be to make them as happy as possible. After all, they are your...
We have all been there. You know, that yucky place where you feel stuck and have no idea what to do next. You have so many ideas but they just don’t want to come out. I call it “idea constipation”! I know the analogy is kinda gross, but I know you can probably relate! The truth is, it doesn’t matter how many ideas you have if you do nothing about them. I think success is 20% ideas and 80%...
I had the honour of being selected by Etsy to come down to their gorgeous head office in Brooklyn last week to be a part of an exciting new pilot program, Etsy Educators. When I received the invitation I was beyond trilled because working with Etsy is pretty much my biggest crafty dream! They have always been a huge inspiration for me and one of the main reasons I was motivated to start...
Selling to boutiques is a great way to grow your crafty business. BUT, it can also be very nerve wracking and scary as hell! Here is a simple step by step guide to get you started. Create a list of stores that you would most like to carry your line. To make sure you don't get too overwhelmed, pick your top 5 ideal stores. Make sure they are actually a good fit for your line and not just...
Do you feel like you could really use some public recognition right about now? Are you frustrated that your peers are getting covered in the media and you are not? Worried that the only way to get some coverage is to shell out for an expensive publicist? Fear not beautiful crafty entrepreneur! You can DIY…and it really is not that hard. Here are some easy steps to BYOP: Decide what sort of press...
Hello, I’m Jenna and I want to help make your life more magical! Not just in a glossy, filtered, perfectly Instagramed way, but in a way that feels amazing to you. I want to show you how you can serve the world by just being your gorgeous, perfectly imperfect self.