What’s love got to do with it?

It feels like we are getting more and more comfortable talking about love. We use little hearts, xoxo, and ‘love you’ in our everyday online conversations. Sometimes it is towards someone we have never even met in real life before! So what does this all have to do...

How to turn regular customers into Super Fans!

Do you already have some customers who are totally obsessed with you and your products? Like almost to the point where you are a little concerned about their bank statement after they visit your booth at a craft show?! I like to call these fabulous peeps, Super Fans!...

My Exciting Etsy Announcement!

I had the honour of being selected by Etsy to come down to their gorgeous head office in Brooklyn last week to be a part of an exciting new pilot program, Etsy Educators. When I received the invitation I was beyond trilled because working with Etsy is pretty much my...